Former NFL quarterback and social justice activist Colin Kaepernick was front-and-center on ESPN’s coverage of social justice protests across the United States because he was allegedly blackballed from the NFL over his own protests in 2016.
Kaepernick knelt during the playing of the national anthem before NFL games because he believed he could not stand for an anthem that represented racial injustice imposed by allegedly-corrupt and racist police officers.
ESPN’s coverage praised Kaepernick for his willingness to suffer for his political beliefs, but the self-proclaimed Worldwide Leader in Sports conveniently ignored Kaepernick’s offensive behavior.
For example, Kaepernick committed several public-relations disasters during his protests, such as wearing socks in pregame warm-ups that depicted police officers as pigs and wearing a Che Guevara t-shirt during a locker room interview.
Neither did ESPN remind its viewers that Kaepernick was offered an exclusive tryout session with NFL team scouts at a training facility in Atlanta, Georgia. But, at the last-minute, he chose not to participate. He claimed that none of his team’s requests were honored by the league and held a private workout at a high school venue far from the NFL’s scheduled training location in Atlanta.
Yet ESPN chose not to highlight some of Kaepernick’s radical political views, his anti-police rhetoric, or his rejection of an exclusive tryout before NFL scouts. Instead, ESPN laid the groundwork for its parent company to score a deal with the unemployed quarterback and self-proclaimed social media activist.